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SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

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Below is what happened in search today, as reported on  and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippets Jan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot traffic Jan 18, 2018 by Digital Marketing Depot Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers are multichannel consumers […] What’s next for technical SEO? Jan 18, 2018 by Patrick Stox As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. 3 AdWords features you’re pro
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Google adds keyword functionality to the AdWords app

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Advertisers can make more on-the-go changes............. We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.    To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app. To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen. From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids. Attend the largest search marketing conference on the West Coast:  You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more.
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Anderson replaces Stokes as England vice-captain

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ADELAIDE: England´s record bowler James Anderson was named as vice-captain for the Ashes series against Australia on Friday, replacing Ben Stokes who is suspended and under investigation over a nightclub brawl. Anderson, 35, who has 506 Test wickets, was promoted as understudy to captain Joe Root ahead of fellow paceman Stuart Broad and ex-skipper Alastair Cook. Coach Trevor Bayliss previously said he was planning for an Ashes series without Stokes, who is running out of time ahead of the first Test in Brisbane from November 23. Stokes remains at home awaiting the outcome of a police probe into his involvement in the brawl outside a Bristol nightclub on September 25.                                                             Click To More Lancashire bowling great Anderson is embarking on his fourth Test tour of Australia, and he looks likely to play a key role as England´s bowlers hit injury problems. Nottinghamshire speedster Jake Ball is to have a scan after he inju
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World Cup 2018: Italy and the nightmare of their play-off against Sweden

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Six decades ago, a 2-1 defeat by Northern Ireland in Belfast meant the Azzurri stayed at home and had to listen to the tournament on the radio. It's why nobody in Italy wanted Michael O'Neill's side in the play-offs. Too many ghosts from the past. In the end, the name pulled out of the hat was still inauspicious. Sweden hosted the World Cup in 1958. The only edition of the competition Italy have missed. "We are not taking into consideration the idea of not going to the World Cup," says coach Giampiero Ventura. He's 69 - old enough to remember the time Italy lost in Belfast and does not want to go down in history with Alfredo Foni as the only manager ever to fail to qualify them for a major tournament. It is something Ventura would not be able to live down and would likely end his brief spell in charge of Italy. Especially with  former Bayern Munich boss Carlo Ancelotti  available.                                                         click
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BIG GUNS FEEL THE TREMORS – SUPERSERIES REVIEW: MIXED DOUBLES

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The performances of a few unheralded Mixed Doubles pairs took centrestage in the last European leg of the MetLife BWF World Superseries circuit. In doing so, they threw the category wide open, in a season whose first half was dominated by established pairs. A vivid illustration of this was seen at the DANISA Denmark Open, where Hong Kong’s Tang Chun Man/Tse Ying Suet  (featured image) , just over a year into their partnership, went on to win their first Superseries crown, beating Olympic champions Tontowi Ahmad/Liliyana Natsir (Indonesia) in the semi-finals and Zheng Siwei/Chen Qingchen (China) in the final. Both the Denmark Open, and the Yonex French Open that followed, saw several interesting results of underdogs getting the better of favoured pairs. World No.2 Lu Kai/Huang Yaqiong, finalists at all of their first six tournaments this year, crashed out in the second round in Odense, to France’s Ronan Labar/Audrey Fontaine. England’s Chris Adcock/Gabrielle Adcock, bronz
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Different types of sports

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                                                              click to know more Georgia, Alabama, Notre Dame and Clemson held their spots in the top four of the College Football Playoff rankings, and unbeaten Miami moved up three spots to No. 7 before its showdown with the Fighting Irish. Oklahoma remained fifth and Texas Christian moved up to sixth in the rankings released Tuesday. The Sooners and Horned Frogs play a key Big 12 game on Saturday, with the winner taking sole possession of first place in the conference. After Miami, unbeaten Wisconsin was No. 8, the highest-ranked Big Ten team. Washington, the highest-ranked Pac-12 team, is ninth and Auburn is 10th. Notre Dame visits the Hurricanes on Saturday night, and Georgia is at Auburn. No. 14 Penn State and No. 15 Ohio State fell out of the top 10 after losses last week. University of Central Florida was 18th, the highest-ranked team from outside the Power Five conferences. The highest-ranked conference champion fr
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Senior National Badminton Championships: Kidambi Srikanth, HS Prannoy To Clash In Final

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World No 2 Kidambi Srikanth and giant-killer H S Prannoy will clash in the men's singles final at the 82nd Senior Badminton National championship Olympic medallists  Saina Nehwal and PV Sindhu  will battle for supremacy in the women's singles final of the Senior Badminton National Championship after scoring contrasting victories on Tuesday. Saina, who is currently ranked World No. 11, hardly broke a sweat as she defeated fifth seed Anura Prabhudesai 21-11 21 -10 while World No 2 and top seed Sindhu was surprisingly stretched by Ruthvika Shivani before prevailing 17-21, 21-15, 21-11 in the semifinals. In the men's singles, it will be a clash between World No 2  Kidambi Srikanth and giant-killer H S Prannoy  in a repeat of their semifinal battle at the French Open Super Series a little over a week ago. Second seed Prannoy overcame Subhankar Dey 21-14 21-17, while top seed Srikanth saw off young rising shuttler Lakshya Sen 21-16, 21-18. The possibility of a Sa
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