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Below is what happened in search today, as reported on  and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippets Jan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot traffic Jan 18, 2018 by Digital Marketing Depot Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers are multichannel consumers […] What’s next for technical SEO? Jan 18, 2018 by Patrick Stox As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. 3 AdWords features you’re pro

Advertisers can make more on-the-go changes............. We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.    To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app. To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen. From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids. Attend the largest search marketing conference on the West Coast:  You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more.